My thanks to Amy for her blog post. She did a good job explaining the situation. I do not think the AKC does a good job at all. I have a lot of resentment for their lack of support behind puppy mill bills. Those barbaric puppy mills are making $$$ for the AKC . Those overbred and abused dogs get their "papers" when they send in their membership fee, even though they are are likely to be sickly and probably live a much shorter life.
I write more about the AKC another time.
PHILLY DAWG: “HAPPY DOGS” REPLACE SAD-EYED POUND PUPPIES AT WESTMINSTER DOG SHOW
I read about this earlier this week. At first I thought, like many will, ' That's too damn bad if they don't like to see those commercials !"
But, after thinking about it, I realized that there are many ways to deliver that message and they really should find a way to share the story of the homeless pet population without using the same sad commercials. Some imagination would have done a lot more good than losing the contract to someone who will not really try to do more than sell their product. We can not force people to learn or to care. We can only provide them information is a way to make it easy to understand and "interesting", especially to the "target audience". This is one example when being stubborn about the method, not the message, was a bad move. I am sorry it worked out this way. People need to hear the truth. We need to figure out how to tell them without having them turn off their TV sets. We need to be smarter !